A sop to Gordon Biersch beer

I’ve started wondering why I get all these press releases about beer. I mean, could it be because I really, really like beer?

Whatever the reason, I figure art is always better when you have a cold one in your hand. At least I think they serve this stuff cold.

For Immediate Release

Gordon Biersch Brewing Company and ZERO1 Partner During 2012 Biennial Opening Events Occur September 12-16, 2012 Gordon Biersch Creates a Beer Garden at ZERO1 Urban Screen Technology, Art, and Exclusive Beers Bring Excitement to Event
San Jose, California (September 10, 2012) – Gordon Biersch Brewing Company and ZERO1: The Art & Technology Network, are thrilled to announce the creation of a Gordon Biersch Beer Garden during the opening events of the
ZERO1 Biennial, one of the world’s only Biennial events to focus on the convergence of contemporary art and technology, this September 12-16, 2012.
The opening events of the ZERO1 Biennial also include (e)MERGE, a nighttime street festival on September 14, exhibitions, performances, an urban screen, public art, artist talks and more. Ongoing Biennial events will continue throughout the year until December 8, 2012. The Gordon Biersch Beer Garden will be located by the ZERO1 Urban Screen, at 300 South First Street in San Jose, CA.

“ZERO1 is pleased to partner with Gordon Biersch, the largest brewery in the Bay Area, and bring a distinctly Bay Area beer to the ZERO1 Biennial, in a beer garden setting” said Joel Slayton, executive director of ZERO1.

In honor of the ZERO1 Biennial, Gordon Biersch will share a few of their world-renowned styles during the events, including unfiltered Festbier, Pilsner, Märzen and Blonde Bock from gravity-fed wooden kegs throughout the opening weekend. Gordon Biersch will also be pouring its limited-release Imperial Pilsner Brau (IPB), a highly hopped Pilsner with 6.5% alcohol content. ZERO1 Biennial attendees will also have the opportunity to sample another limited release beer: the yet-to-be released Weizeneisbock, which will be officially available on shelves in October 2012. Both of the limited-release beers are unfiltered and served from traditional 750 ml.
swing-top bottles.

Sharing similar philosophies about the benefits of combining art and technology, Dan Gordon, co-founder and director of brewing at Gordon Biersch Brewing Company, notes: “Our brewery applies state-of-the-art modern brewing technology with old school traditions of artistic brewing that date back to
1516 when German Purity Law was instituted by the Duke of Bavaria.” We are very happy about this partnership and look forward to a successful event.
# # #

About Gordon Biersch Brewing Company: Gordon Biersch is an American leader and trendsetter in the beer industry, creating authentic German-style beers.
Dan Gordon and Dean Biersch co-founded Gordon Biersch Brewing Company in
1988 with the goal of producing the most authentic German-style lagers outside of Germany. Soon to follow was a state-of-the-art brewing and bottling facility in San Jose, California in order to begin bottling and distributing its famed lagers. Today, Gordon Biersch Brewing Company is a brewery and restaurant industry leader with 23 years of experience. The microbrew trend continues to grow, and the company is actively expanding its distribution nationwide. Since 1998, Gordon Biersch Brewing Company has more than doubled its production, increasing its capacity to 3.1 million gallons of beer annually, making Gordon Biersch Brewing Company the largest brewery in the San Francisco Bay Area. For more information, visit http://www.gordonbiersch.com

About the ZERO1 Biennial: The ZERO1 Biennial, distributed throughout Silicon Valley and the greater San Francisco Bay Area, is North America’s most significant and comprehensive showcase of work at the nexus of art and technology. Through curated exhibitions, public art installations, performances, and speaker events, the ZERO1 Biennial presents work by a global community of innovative artists who are reshaping contemporary culture. Established in 2006, the ZERO1 Biennial has presented the work of more than 500 artists from more than 50 countries; commissioned 80 original works of art, attracted over 100,000 visitors from around the world, and contributed $20 million in economic revenue to the region. To find out more about the ZERO1 Biennial, visit www.zero1biennial.o


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